The upward standardization of product manufacturing technology, the growth of non-face-to-face services, and the diversification of consumer demand are increasingly emphasizing the importance of the logistics industry in the market. The scene of various e-commerce companies vying to promote fast and accurate delivery reflects the reality where not only the competitiveness of the product itself but also the speed and convenience of the process of it being delivered to us are now incorporated into important standards of consumption. In the past, labor-centric ‘warehouses’ that focused on storing and keeping inventory have evolved into ‘distribution centers’ armed with conveyor belts and various automated facilities that emphasize distribution and classification. Recently, with the advent of full fulfillment services, where logistics specialists take on everything from receiving and storing products to sorting, packaging, and shipping on behalf of the seller, they are now called ‘fulfillment centers’ that utilize robots and advanced IT technologies.
 
However, the intense labor and inefficiency in the step where the product is delivered to the final customer in the fulfillment center, i.e., last mile delivery, is still one of the major challenges in the industry. In response to this, the concept of Micro Fulfillment Center (MFC), a small-scale base hub than existing logistics centers or terminals, is emerging, applying cutting-edge technologies such as artificial intelligence, big data, autonomous robots, and drones to enable ultra-short-term delivery, and various systems are being experimentally operated and expanded.
 
This project aims to propose a step ahead from an architectural perspective for the new model of MFC that will be approaching in the near future. Considering the characteristics of urban areas with high price and fragmented land, it aimed to maximize the efficiency of the system based on a building mass with high floor area ratio on a narrow site. In addition, it set the fashion platform, which is clear in its limitations in online shopping and is pioneering in building its own logistics system next to fresh food, as its main target. Combining the 'fitting studio' program where you can freely try on any online fashion items you want without worrying about inventory, based on the quick delivery system and proximity to consumers, we devised a new type of space service that blurs the boundaries of online and offline and provides a differentiated shopping experience.